BALTIMORE (WJZ)—Guys, you still have a little time left to pick up those flowers and chocolates. It’s Valentine’s Day, and that means love is in the air.

Jessica Kartalija has more on how Marylanders are getting into this Hallmark holiday.

At Flowers by Chris on Charles Street, they say it’s the holiday that’s all about love, the chocolate, the cards and, of course, the flowers.

“I am here because I have a lovely girlfriend who needs flowers,” said Jason Buckwalter.

Store owner Chris Psoras says “99 percent of the time it is roses.  Not always red, but probably 80 percent are red, then pink, then peach.”

Studies show that 13 percent of women like a romantic dinner on Valentine’s Day, 37 percent like jewelry and 23 percent like flowers.

“It’s probably 20 percent of our annual gross. That’s a lot,” Psoras said.

Once you get the flowers home, here are a couple of tips. If they come in box, snip the stems at an angle–that will prolong shelf life. And if they come in a vase, Psoras says to put them in the sink and let tepid water run through once a day. That will keep them lasting even longer.

But Valentine’s Day isn’t just about buying sweets for your sweetheart.

“Actually my best friend, her loved one couldn’t be with her for Valentine’s Day, so I came in and picked up two little roses, and we’ll get something to eat later on,” said George Carter.

One-quarter of Americans say they plan to have a special meal Valentine’s night.

But others can’t say the same. Half of adults say they intend to ignore the Valentine’s holiday altogether.

Interestingly, more men than women say they would prefer chocolate on Valentine’s Day. Guys also say cologne is a romantic gift to receive.