By Ron Matz

DUNDALK, Md. (WJZ) — You’ve heard of Purple Fridays to support the Ravens. Now, a similar effort is underway to support the Orioles each week.

Ron Matz reports you can do it on Aug. 7, when it’s time for Orange Wednesday.

The Orioles are in the thick of the playoff race, and there’s a sea of orange at Camden Yards.

Nancy Cook is the Orioles fan who began Orange Wednesday.

“I wanted something positive we could focus on. For some reason, I thought of Purple Friday and that we didn’t have a day for the Orioles,” Cook said. “I came up with the idea of using Wednesday. Wednesday is Hump Day and the Orioles need help over the hump, so I decided to call it Orange Wednesdays to see if we could end up with a tradition similar to Purple Fridays.”

It’s catching on with lots of orange T-shirts, shoes, socks and hats at Poor Boys in Dundalk.

“It’s not just in Baltimore. We’re shipping orange all over the Eastern Shore, to Ocean City and other states. A lot of this is online now. Every week we have Orange Wednesday specials,” Mike Tyson, the owner of Poor Boys, said.

The ladies love the orange, too.

“There’s so much more now than last season and the demand is high. The women probably shop more so than the men. The women come in and get their outfits and get their husband’s at the same time,” Tracey Tyson, a Poor Boys fashion consultant, said.

On any day, especially Wednesdays, you can support the Orioles from head to toe.

“I’m just kind of excited. We’re gaining momentum. As the Orioles go, it seems like so does Orange Wednesdays,” Cook said. “I live in the city and when I go to games there’s a huge sea of orange. I’ve noticed it both at the games and walking down the street.”

Poor Boys is backing the effort with online discounts each Wednesday.

Nancy Cook is a resident of Federal Hill and started Orange Wednesdays last season.

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