FROSTBURG, Md. (AP) — Frostburg State University is rolling out a new marketing campaign.

President Jonathan Gibralter unveiled the new theme Friday during his annual convocation in Frostburg.

It features the tagline, “One University. A World of Experiences.”

Gibralter says the slogan reflects the school’s growing emphasis on experiential education and international exposure.

The school had been using the motto, “Discover Frostburg.”

The western Maryland institution engaged a marketing firm last year to help clarify the school’s position in the marketplace.

(Copyright 2013 by The Associated Press. All Rights Reserved.)

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