Md. Gubernatorial Candidates Take Their Messages To TV

BALTIMORE (WJZ) -- The 2014 governor's race picks up momentum as candidates take their campaigns to public airwaves.

Political reporter Pat Warren has a preview of what you'll be seeing.

The top two Democrat contenders are on TV and all of the candidates have hurdles to clear.

"Thirty years ago, I received a commission in the United States Army. Nineteen years later, I got a set of orders taking me to Iraq," Lt. Gov. Anthony Brown's ad says.

"This campaign is about you more than me. It's about Brianna, who will breathe cleaner air because as attorney general, I forced polluters to put in place 4.6 billion in pollution controls," said Attorney General Doug Gansler.

Advertisers and analyzers agree there's a lot of ground for these campaigns to cover.

"Things look pretty boring so far," said Matthew Crenson, political analyst.

So it's important to burn an image into the consciousness of the voters.

"With a 40 percent undecided vote at this point, it appears that none of the candidates has electrified the voters," Crenson said.

"People want to get to know the candidates," said Warschawski Marketing Agency COO Shana Harris. "Just like any other company/product/service, they're creating a brand. What is it they stand for, what are their values and why should I vote for them?"

These are the first ads, but they won't be the last.

The primary election is June 24, when both Democrats and Republicans will choose a candidate for the November General Election.

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