Baltimore’s Under Armour Signs Supermodel Gisele

BALTIMORE (WJZ/The Baltimore Sun) — Days after Under Armour lost its bid for Kevin Durant as its spokesman to Nike, the Baltimore-based sports apparel brand signed Gisele Bundchen, according to our media partner The Baltimore Sun.

This move reflects the brand’s recent push to target women, according to the Sun, and marketing experts say it was a smart move.

In light of the news, Under Armour’s shares increased by 4 percent, closing the day at $71.13 each.

The company released a 30- second teaser video on You Tube Tuesday morning.

“Under Armour announces the signing of Gisele Bundchen, international fashion icon and athletic female, as the latest addition to the ‘I Will What I Want’ campaign,” the company said in an emailed statement to The Baltimore Sun after posting the video.

For more on this story click here.


Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Baltimore

Track Weather On The Go With Our App!
Your Podcast Network
CBS All Access

Listen Live