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Retailers Hope Super Saturday Makes Up For Sluggish Black Friday

BALTIMORE (WJZ) -- The Saturday before Christmas is known as Super Saturday. Some savvy shoppers this weekend could rack up some good deals.

But as Gigi Barnett explains, retailers are hoping a boost in last-minute customers will help make up for a sluggish Black Friday.

Fiona Gibbs' Christmas ornament kiosk at Marley Station Mall in Glen Burnie has been up and running since Black Friday. Every item is personalized. But now, with mere days left to strike off names on Christmas lists, Gibbs says she feels the scramble coming on.

"Everybody seems to be under pressure to get those last minute gifts. I can sense it in the midst," Gibbs said.

"Everybody's doing their last minute shopping, trying to get the best bargains," said Patricia Madden.

This weekend marks the last Saturday before Christmas---dubbed Super Saturday---and experts say this year, it could surpass Black Friday in sales and store traffic for the first time in 10 years.

"Black Friday was great; it wasn't as good as I had predicted or hoped," said Gibbs. "I do believe that Cyber Monday was hurting us."

And that means time is running out to make up for stores to make up those missed sales. That's why shoppers may find deals this weekend that they thought were gone.

"I just got a lot of deals. I just got good deals. I have no problem at all," said shopper Debbie Langston.

To give you some idea of how slow Black Friday was, of the 59% of shoppers who said they were buying electronics during Thanksgiving weekend, only about half of them really did.

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