BALTIMORE (WJZ) — One of the largest businesses in the country sought out a tiny nonprofit in Baltimore to help it solve a problem.
As Mike Schuh reports, it’s a problem killing people nationwide.
Nationwide, CSX says every three hours, a train strikes a car or pedestrian.
So how can a Baltimore high school sophomore help?
“This is a short video PSA we made for CSX,” said Ben Loviglio-Wolf, part of Wide Angle Youth Media.
The PSA is his vision of how to get people not to run around the crossing barriers.
Parkour is a sometimes risky sport. Those participating run and jump on, around and even over things. In the ad, he showed that even that guy stops for trains.
CSX was very impressed with how well it turned out.
“When we started this project, the intent was to message to the youth but the quality was so well done, we’re going to use it in a national campaign,” said local vice president Brian Hammock.
Garrett Ohm works the CSX advertising account—but what if he didn’t work for the railroad?
“I would have thought this was produced by a professional studio. It’s really well produced,” Ohm said.
And that’s music to the ears of its creator.
“That’s one of the coolest parts about making a film is when it’s done, you get to show it, like a finished product, to someone. It’s pretty cool,” Loviglio-Wolf said.
All because this nonprofit puts the kids in real life situations.
“I believe really strongly that this type of work sets them up for great opportunities later in life,” said David Sloan, Wide Angle Youth Media.
That youth nonprofit helps over 300 middle and high school students each year.