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Super Bowl Commercials Generating Hype For Sunday

BALTIMORE (WJZ) — The Super Bowl is this Sunday. 

Whether you’re a fan of the game, or a fan of the ads, when it comes to commercials, this year won’t disappoint.

A 30-second spot during this year’s Super Bowl: $5.5 million.

“This is a huge time when everybody comes together, no DVRs, no skipping through the ads and we can all enjoy it,” says David Warschawski, an advertising and marketing expert.

Here’s what he expects to be the most talked-about ads during the game.

Peter Fonda is just one of the celebrities making a commercial cameo. Melissa McCarthy is in a spot for Kia, and Cam Newton for Buick.

“There’s always a catch 22 with celebrities, there’s instant recognition,” Warschawski says. “The downside risk is if you’re associated with a brand or celebrity and that celebrity is maybe not liked by everyone, now you’re not associated with that celebrity.”

For example, Lady Gaga in a Tiffany & Co. spot.

Already generating buzz is a commercial from Budweiser, the story of founder Adolphus Busch coming to America from Germany.

“People who are truly Bud fans, they’ll get it and I think they’ll appreciate it, but I think it’ll also maybe turn some people off to the brand,” per Warschawski.

84 Lumber could be the most controversial ad this year.

“You are trying to make an emotional connection to move a target audience. You’ve got over a 100 million people watching and you want to make a political statement? I think it’s too risky, it’s not a healthy spend,” says Warschawski.

One ad from the web company Wix already has more than 4 million views.

“Often [companies are] spending up to 25 percent of their budget to pre-market, or to get as much attention for the ad before the Super Bowl, then during the Super Bowl, obviously, and hopefully it has some legs on social media after the Super Bowl,” says Warschawski.

Something else to look for during the Super Bowl this year: companies generating more buzz about their brand using social media during the game.

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