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NFL Rallies Around Former TE Todd Heap's Initiative #HugsFromHollyDay

BALTIMORE (WJZ) -- Former NFL tight end Todd Heap and his family are encouraging people to "share hugs and spread love and joy through random acts of heartfelt kindness" today, May 3, in honor of what would have been their late daughter's birthday.

Heap and his family received an outpouring of condolences and sympathy from friends, former teammates, fans and the NFL after the tragic death of their daughter a few weeks ago.

RELATED: Heap Family Calls For Kind Acts In Memory Of Late Daughter

The family asked participants take photos of their acts of kindness and post them on social media with the hashtag #hugsfromhollyday.

From hugsfromholly.com:

"Holly was known to give the best hugs, and her love for everyone and everything in life was contagious. Let's spread this joy as we scatter sunshine in Holly's honor on her birthday."

The entire NFL got behind the idea.

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