IKEA Ad Reveals Crib Coupon When Pregnant Women Pee On It

BALTIMORE (WJZ) -- A new IKEA coupon is turning heads because it is activated by urine.

The urine of a pregnant woman, to be more specific.

The coupon, printed this week in the Swedish women's magazine "Amelia," doubles as a pregnancy test.

"Peeing on this ad may change your life," it reads, with a picture of the crib.

The coupon is only revealed by the urine.

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