Credit: PAUL J. RICHARDS/AFP/Getty Images A photo of Twinkies, made by Interstate Brands is viewed on January 11, 2012 in Washington,DC. Hostess Brands, the baker of Twinkie cakes and other iconic American foods, filed for bankruptcy protection Wednesday after failing to win concessions on union contracts. Founded in 1930, Hostess owns brands that were emblematic of American food for generations. Its popular Twinkie, a snack cake with a creamy filling, was launched that year. The company claims its Wonder bread, a vitamin-enriched sliced bread, was the first 100 percent natural bread available across the United States.