WASHINGTON (AP) — Imax Corp. is beginning an initiative to transition museum-based theaters to new laser digital projection, beginning with the Smithsonian Institution in Washington.
Imax announced plans Tuesday to upgrade the Smithsonian’s three theaters in 2014. New technology uses lasers instead of light bulbs to light giant movie screens.READ MORE: Victim Of Deadly Towson Shooting ID'd As Morgan State University Student
Imax CEO Richard Gelfond says the company invested $50 million to develop laser projection. He says Imax’s roots are in museums, and it aims to keep that business as film becomes obsolete. Digital projection allows museums to show more Hollywood movies.READ MORE: Ruppersberger Drops Facebook Over Company's Handling Of Misinformation & Hate Speech
The new system includes technology that Imax licensed from Eastman Kodak Co. in 2011 to improve digital images on the largest screens.
Long associated with educational films, Ontario-based Imax also is announcing plans to produce four new documentaries with MacGillivray Freeman Films.MORE NEWS: Police Ask For Public's Help Finding Missing Baltimore County Teen
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