PHILADELPHIA (CBS) – The NBA will join the NHL, as well as MLB, and have advertising on the court during the 2013-14 season.
According to a report from the Sports Business Journal, NBA league officials have agreed to allow teams to sell advertising on the court in front of team benches, as well as the ‘camera-visible’ area on top of backboards.READ MORE: 17-Year-Old Shot In South Baltimore Thursday Afternoon, Police Say
MLB allows advertising on the outfield fence, and the NHL allows advertising on the ice, as well as on the boards surrounding the ice.
As for how much the teams may be able to make from the deal, that’s still up in the air:READ MORE: LifeBridge Health Administers Its First J&J COVID Vaccines Thursday
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
“The location of [the new signage] is elegant in that it will get a lot of exposure without cluttering the court itself,” a league source said. “It is a very pure local issue.”
This is a step in finding new revenue for teams, who face the same battle many sports teams face: getting people in the building. As the at-home experience improves, the need for revenue that is potentially lost by selling fewer tickets becomes essential.MORE NEWS: Accused Serial Arsonist, Former Laurel Police Chief David M. Crawford Held Without Bond, Allegedly Had 'Target List'
Mavericks owner Mark Cuban has supported advertising on NBA uniforms in the past. The NFL, NHL and MLB do not do that, but it is prevalent in MLS.
Rally For Schools On Rain Or Shine In Annapolis
ANNAPOLIS, Md. (AP) -- Baltimore Mayor Stephanie Rawlings-Blake and city schools CEO Andres Alonso are scheduled to rally with students and parents against spending reductions for schools.
The rally is set for Thursday evening in Annapolis.
The current proposed state budget reduces $94 million for education statewide. Baltimore city would lose about $15 million of that.
Alvin Thornton, who chaired a commission on Maryland school funding reforms, is scheduled to speak at the rally.
(Copyright 2011 by The Associated Press. All Rights Reserved.)