BALTIMORE (WJZ) — There were two big shows running at the same time Sunday night. Yes, hundreds of millions were turned to the Super Bowl, but many are more interested in the ads.
Mike Schuh walks us through the winners and losers.READ MORE: 8-Year-Old Giraffe Anuli Dies Unexpectedly At Maryland Zoo
And then, putting the creative together. The creative director at the ad agency Planit, which reps big names like Under Armour and Marriott, had his own list.
While Rich Reiter understands why Clydesdales and puppies were a hit, his favorite brought back Breaking Bad’s main character.
“The spot itself was entertaining right off the bat. I’m a huge Breaking Bad lover,” said Reiter, Planit.
That ad did well for Esurance.
Experts liked Jeff Bridges singing people to sleep, too. It didn’t make a lot of sense, but people remembered it.READ MORE: Man Stabbed Outside Dundalk Restaurant Last Week Has Died, Police Say
Those were some of the winners. The clearest loser: A Nationwide Insurance spot featuring a dead child.
“As a parent, I kind of didn’t want to think about those things. No one wants to see or hear about dead children or possibly your child dying.”
It was so bad, Nationwide had to issue a statement saying it just wanted to get the conversation started about accidents in the home. In the end, looks like we’re talking about them.
“You know, it’s probably thinking that people are still talking about it, so they probably think it was a split decision about if it was a hit or a miss.”
In the end, ad executive Rich Reiter gives an overall grade of a “B.”
Like one ad with glitches on purpose, the most expensive night in television had a few of its own.MORE NEWS: Maryland Officials Announce COVID-19 Vaccine Equity Task Force As State, Baltimore Officials Spar Over Relief Funding
Each of those ads cost $4.5 million.