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City Expands 'My Bmore' Advertising Campaign

BALTIMORE (WJZ) -- Baltimore's tourism campaign is trying to reach new visitors to the city with the help of a new advertising campaign.

Visit Baltimore's "My Bmore" campaign is expanding their reach with the ads targeting the convention trade market.

Visit Baltimore first started running the ads in 2015, featuring iconic baltimore figures highlighting the city. One features Baseball Hall of Famer Cal Ripken, Jr. Encouraging tourists to choose Baltimore.

"When Baltimore's tourism industry grows, everybody benefits," Sam Rogers, Visit Baltimore.

In 2015, the city welcomed more than 25 million visitors, and those numbers continues to grow.

"The ambiance down here is incredible. We have been a lot of places but never seen anything like this, just incredible," said Steve Piechota, visiting from New York.

Making it truly a destination spot.

"This walkway its phenomenal, we did it last night we are doing it again today, there's so much around here," said Sue Piechota, visiting from New York.

Visit Baltimore believes the "My Bmore" ads played a big role.

"People who love this city who are talking about the city but talking about it in their own words," said Sam Rogers, Visit Baltimore.

This year the campaign is introducing new personalities, speaking to leisure travelers and convention planners and welcoming tourists in the most charming manner.

"Very friendly, very friendly haven't met a bad person yet," said Steve Piechotta.

The new ads will feature information about our city's festivals, music and much more. They will also be printed in leisure and regional travel magazines.

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