BALTIMORE (WJZ) — The NFL will be losing two major advertisers this season.

According to a report from Advertising Age, Pfizer, the makers of erectile dysfunction products Viagra and Cialis, will not be buying advertising time on NFL games for this upcoming season.

READ MORE: Baltimore County Police Looking For Missing 12-Year-Old Girl

Both products will be available as generic drugs in the near future, so Pfizer no longer appears willing to promote the products as name brands.

READ MORE: Maryland Weather: Hot & Sticky, Plus Alert Day Saturday

The NFL will lose about $50 million.

MORE NEWS: Pasadena Teen Awaits Transplant After Kidneys Fail