BALTIMORE (WJZ) — Could you keep yourself from touching a smartphone for an entire year?

Vitaminwater is challenging consumers to go 365 days without their smartphone for a $100,000 prize.

“The average US consumer now spends about five hours a day on a mobile device, according to data analytics firm Flurry. That number skews even higher for young adults. Nearly 40 percent of those aged 18 to 29 are online “almost constantly,” the Pew Research Center found, and nine times out of 10 they’re using a mobile device,” CNET reports. 

Participants are asked to post a photo to Twitter or Instagram telling Vitaminwater why they need to take a break from their smartphone and what they would do with all of the newly-freed-up time.

The person selected for the challenge will be given an older phone with a monthly plan to make calls and texts.

To learn more about the challenge, click here. 

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