BALTIMORE (WJZ) — Baltimore City Police Department has too few officers on patrol and too many working overtime, but a new campaign is looking to change that.

The City is hoping the people that will help ease the burden that is currently being put on their officers are already in the city, and some think it might just work.

“It’s no secret we need more police officers on the street to make Baltimore a safer city and to reduce the burden on our existing officers,” said Baltimore Police Commissioner Michael Harrison.

A $200,000 digital marketing campaign launched this week by the Baltimore Police Department, aimed at attracting candidates from Baltimore City, as well as more women and people of color.

“This is a chance to be a part of the greatest comeback in America,” the ad said.

The campaign includes multiple videos, digital ads and a dedicated website.

Most people WJZ spoke with said they see the benefits of having officers patrol the streets they grew up on.

“You can’t have people from outside of a neighborhood coming into a neighborhood how to police and control itself,” said a Baltimore resident.

By bringing in new officers, the police department hopes to ease the burden understaffing has put on the officers they currently have.

“We’re hoping to grow the ranks to have free time to be visible, to have the appropriate patrols, the appropriate caseload per detective so we can meet all the national best practice standards,” Harrison said.

The success of the campaign will be measured by its digital backbone.

The program also aims to attract young people to the newly revived cadet program, which is for aspiring Baltimore police officers looking to gain experience before meeting the minimum age requirements.

Sean Streicher

Comments (4)
  1. There is a reason why no one wants to be part of BPD, they sure are not flocking here to join, not even close or the ones leaving in droves…NO one wants to hitch their wagon too or work for this long standing corrupt city democratic government along with the ongoing lack of leadership within this department, not to mention the lack of backing the street level officers have received from the city states attorney and her obvious lack of support to our officers unwilling to prosecute and choosing which laws to uphold on certain cases along with her rush to judgement on the highest profile case this city has seen, BTW ALL officers were cleared of any unlawful wrong doing and charges dropped or dismissed. One thing we sure do not need is more BROKEN PROMISES and RHETORIC from the current democratic leaders we have had a belly full of that and you see what that has got us NO WHERE BUT SPRILING DOWNWARD!!

  2. The only mistrust in this city was brought on by their own hands of the corrupt democratic city leaders for years including just recently!! Guess you forgot that one MAYOR and left that out HUH??? You can’t trust the democratic leaders pretty sure everyone knows this by now, you MAYOR you should clean your own house up before you throw stones “2015 Baltimore uprising” BTW was caused by YOUR states attorney’s rush to judgement which created the “mistrust” in turn created your “uprising” there I added which you left out…This is just two of the reasons you can’t maintain a fully staffed police department.

  3. Gee I hope this idea works out better then their useless microzone brainstorm…Shooting /murders just as out of control as it ever was or worse…

  4. Tickedoff Person says:

    Marty already robbed the fire/police pension system before he went to Annapolis. Stephie covered his corruption with her own. Bottom line 9 year court case…still in the courts. yeah..become a cop and live on the verge of poverty when you retire. That contract you sign when you join up…MEANS NOTHING to the city.