BALTIMORE (WJZ) — It’s a new year, new look for the Baltimore Museum of Art.
After 16 years, it released a new brand Monday.READ MORE: Maryland Weather: Rain Showers Continue But Expect A Sunny Weekend
The effort started in 2019 with BMA staff surveying the community on what drew them to the museum.READ MORE: Traffic Advisory For US 50 East Before Bay Bridge
It then created its branding to four essential traits: honesty, vibrancy, empathy and fearlessness.
You may notice the BMA changes handwriting. The museum actually set up iPads in the lobby where guests could write out the letters.MORE NEWS: Video Shows Squeegee Worker Assaulting A Driver At Busy Baltimore Intersection
Creators said it signifies how the museum’s identity comes from its community.