BALTIMORE (WJZ) — It’s a new year, new look for the Baltimore Museum of Art.

After 16 years, it released a new brand Monday.

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The effort started in 2019 with BMA staff surveying the community on what drew them to the museum.

It then created its branding to four essential traits: honesty, vibrancy, empathy and fearlessness.

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You may notice the BMA changes handwriting. The museum actually set up iPads in the lobby where guests could write out the letters.

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Creators said it signifies how the museum’s identity comes from its community.

CBS Baltimore Staff