Baltimore Museum Of Art Launches New Brand

BALTIMORE (WJZ) — It’s a new year, new look for the Baltimore Museum of Art.

After 16 years, it released a new brand Monday.

The effort started in 2019 with BMA staff surveying the community on what drew them to the museum.

It then created its branding to four essential traits: honesty, vibrancy, empathy and fearlessness.

You may notice the BMA changes handwriting. The museum actually set up iPads in the lobby where guests could write out the letters.

Creators said it signifies how the museum’s identity comes from its community.