BALTIMORE (WJZ) — It’s a new year, new look for the Baltimore Museum of Art.
After 16 years, it released a new brand Monday.READ MORE: Steven Melton Indicted In Fatal Shooting of Dominic Carr in Baltimore
The effort started in 2019 with BMA staff surveying the community on what drew them to the museum.
It then created its branding to four essential traits: honesty, vibrancy, empathy and fearlessness.READ MORE: Victims Identified In Woodlawn Shooting Saturday, Police Detail Suspect's Attack
You may notice the BMA changes handwriting. The museum actually set up iPads in the lobby where guests could write out the letters.MORE NEWS: COVID-19 In Maryland: 8 Deaths Reported Sunday As Hospitalizations & Positivity Rate Decline
Creators said it signifies how the museum’s identity comes from its community.