OCEAN CITY, Md. (AP) — Coca-Cola will become the official soft drink of Ocean City in the spring.

Officials in the Maryland resort town have approved a five-year agreement with Coca-Cola Refreshments that will make it the exclusive beverage franchise holder in the town. That means Coca-Cola will be served at all town-owned properties and town-operated events.

As part of the contract, Coca-Cola will give Ocean City an annual cash payment of $65,000, commission on product sales, media advertising, free products for town events and marketing and promotional support. The contract also designates Coca-Cola as the “official soft drink of Ocean City.”

The contract takes effect April 2 and has an estimated annual value of about $286,170.

The agreement succeeds the current contract held by PepsiBottling Ventures.

(Copyright 2012 by The Associated Press. All Rights Reserved.)

Comments (5)
  1. Ravens1 says:

    Not looking forward to this. Pepsi offers great prices at their vending machines next to the boardwalk. I would bet that Coke will not offer the same low prices – as they rip everyone off elsewhere they run a monopoly.

  2. inmy_opinion says:

    I will just bring my own Pepsi. Not a problem.

  3. The grump says:

    The decision only affects the machines on OC government property – boardwalk vending machines, govt buildings, and special events hosted by the OC government (Sunfest, etc). Retailers will still be able to sell Pepsi. Im fact, that could be a selling point for retailers – “Yes, we have Pepsi products here”. Sales of my beloved Diet Mt Dew are safe.

  4. inmyopinion says:

    coc suckers.

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