RANDALLSTOWN, Md. (WJZ) — We all know the Ravens are heading to the Super Bowl and are going up against the 49ers. As the Ravens are gearing up for the game, so are the fans and businesses.

Jessica Kartalija is talking to business owners who are cashing in on fans for all things Ravens.

At Mama Vida in Randallstown, sales of blue crab salsa are through the roof. For more on Mama Vida, click here.

“The phone has been ringing off the hook. People want demos and samplings. We are getting calls from across the country ordering the product,” said Nila Mechali.

A winning season means a 50 percent boost in profits for the Mechali family, who take pride in using all Maryland products in their salsa.

“Extra hours but it’s worth it,” Mechali said.

Football fans are looking to dip into Maryland flavor at their Super Bowl parties.

“We are thrilled. The Ravens are in the Super Bowl and crabs and football–doesn’t get more Baltimore than that,” said Mechali.

Sales of Ravens gear at stores like Greetings and Readings are through the roof and restaurants like the Rusty Scupper are busy preparing for large crowds as they host a Super Bowl party.

“We are going to have a nice big Ravens cake. The house will be painted purple, Ravens banners all over the place. It will really be Ravens themed,” said Ed Prutzer, The Rusty Scupper.

In addition to a huge financial boost, small Maryland businesses like Mama Vida are getting national exposure.

“We are getting calls–the furthest [is] Hawaii. People down in the south,” Mechali said. “Ravens in the Super Bowl, crab salsa, crab dips. It’s perfect.”

You can watch the Ravens take on the 49ers in New Orleans only on WJZ. We’ll bring you complete coverage leading up to and including the game on Feb. 3.

Find delicious Super Bowl party recipes on Tailgate Fan!