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Doritos Super Bowl Ad Captures Fans’ Hearts & $1M For Ellicott City Native

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Mary Bubala joined WJZ in December 2003. She now anchors the 4-4:30...
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ELLICOTT CITY, Md. (WJZ)—Seen by millions during the Super Bowl, a commercial made by an Ellicott City native won fans’ hearts and $1 million for the creator.

Mary Bubala has his reaction.

Super Bowl ads can be as popular as the game itself, and Sunday night was no exception.

Everyone’s buzzing about a Doritos ad made by a Maryland man for just a couple of hundred dollars as part of a contest.

It was a fan favorite, and the creator ended up winning $1 million.

Sitting in the Doritos suite at the Super Bowl, Ellicott City native Raj Suri saw his commercial air less than five minutes into the big game.

More than 100 million people saw Suri’s “Time Machine” commercial.

But he told us via Skype he didn’t know it was going to air until he saw it on TV.

“Within the first second of the commercial I raised my arms and just started yelling. I didn’t even know what I was doing. I looked over at our director, Ryan Thomas Anderson, and he was crying, and it was a lot of emotions and I got a little teary eyed.”

Suri’s Super Bowl commercial was filmed in a day and cost just $300 to make.

That’s incredible when you think about companies spending $4 million to air a 30-second spot.

In January, Suri’s ad was a finalist in the “Crash the Super Bowl Contest.”

Monday morning, Suri learned the ad was the fan favorite so he also wins $1 million.

“Think about what we just did against spots that cost millions of dollars, right? And I can’t even wrap my mind around it. I don’t even know what to think of it. It’s just an incredible feeling,” he said.

Suri is coming home to Maryland on Tuesday to celebrate with his family.

He says he’ll split some of the money with those involved in making the ad, pay off some bills and buy something nice.

The other amateur Doritos ad aired much later in the game, just after the two-minute warning.  That winning ad was chosen by the company to air.

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