Under Armour Unveils New Fitness Tracking Products

BALTIMORE (WJZ) — One of Baltimore's biggest companies is expanding its brand. Under Armour is getting into the fitness tracking industry, hoping to cash in.

Meghan McCorkell has more on their newest endeavor.

Those new products measure everything from your fitness to how you're feeling on any given day.

It's called the UA HealthBox, and Under Armour is banking on it being a big seller.

A fitness tracker, smart scale and heart rate monitor all interconnected, tracking your sleep, calories, nutrition and workouts.

The new system was introduced at the Consumer Electronics Show in Las Vegas.

In an interview with Bloomberg TV, CEO Kevin Plank says it's the first of its kind.

"It's what we see with HealthBox. It's giving consumers and arming them with information to help them win with their own personal health and fitness," Plank said.

The company has spent millions buying up personal fitness apps, including MapMyRun, Endomondo and MyFitnessPal, since 2013.

Under Armour already has 160 million registered users of those apps.

"I think it's a big impact on people," said Angie Smith, personal trainer.

Smith says wearable trackers are making a big splash on the fitness scene.

"Fitness trackers, they wear them when they're running, they wear them when they're working out, lifting weights," she said.

But will consumers shell out $400 for the HealthBox?

"Everyone's very into fitness now, so I think there's a huge market for it," said Claire McNabb.

Others are waiting on the reviews.

"If you're going to spend that type of money on something like that, you want to know that it's actually accurate," said Nicholette Lunner.

While you can sneak a peek in the window of the Under Armour Brand Store, the HealthBox doesn't go on sale until January 22.

Both Michael Phelps and Cal Ripken Jr. are in Vegas helping Under Armour with the launch.

Under Armour has also introduced smart shoes that track information about your runs, including duration and distance. Those will be available on February 29.

Here's a breakdown of the devices:

UA HealthBox: UnderArmour's calls it the world's first Connected Fitness system which includes a UA Band, UA Scale, UA Heart Rate. It retails for $400. Customers can pre-order HERE.

-The UA Band provides athletes with advanced technology to track steps, distance, heart rate and sleep. The ban runs at the standalone price of $180. Customers can pre-order HERE.

-The UA Heart Rate is a compact heart rate monitor that features an innovative micro snap technology designed to provide comfort during work. It retails for $80. Customers can pre-order HERE.

-For $180, athletes can purchases the UA Scale, which is Bluetooth and Wi-Fi enabled, designed to measure weight and body fat.

UA SpeedForm Gemini 2 Record Equipped: is the company's first smart shoe that tracks and stores data, including time and date, duration, distance and splits. The shoes retails for $150 and will be available for purchase at UA.com and in selected stores on February 29, 2016.

UA Headphones Wireless: Retailing for $180, are built for durability and are guaranteed to never fall out. The company's UA Headphones Wireless Heart Rate will hit the shelves late spring and retails for $250.

"We know through our family of world-class athletes, trainers, and more than 160 million community members that what can be accomplished during your workouts can easily be undone in everyday life. The future of health and fitness is a holistic view of data from these four core health and fitness pillars," said Robin Thurston, Chief Digital Officer, Under Armour. "Under Armour is now actively and seamlessly capturing this essential information with our new Connected Fitness System and applications to improve the way you live."

Officials say the UA Record exclusively powers the UA HealthBox experience.

All products are available for pre-order at UA.com. To download the app: iTUNES / ANDROID