BALTIMORE (WJZ) — Retail sales are looking promising this holiday season. Experts are forecasting bigger turnout and spending compared to last year.
Consumers are cashing in on the holiday deals — both online and in the stores.
“We did ten days of deals and we have been seeing the guest traffic slowly flowing in,” said Jasmine Monroe, Target team leader.
Special offers are rolling out early, giving customers a jump start.
“Not have to worry about getting out on those special shopping days and making sure you find the good deals, to know you’ll find them before and after,” said Andrea Skurski, shopper.
Holiday shopping trends are looking bright this year. Experts predict a four-percent spike in sales compared to last year, with the best deals unveiled on Black Friday.
“We actually offer new deals every five minutes at Amazon.com/BlackFriday,” said Jule Law, Amazon spokesperson.
“Our Black Friday deals are very unique. So when guests come in, they can expect to see different deals they didn’t see the prior days,” said Monroe.
With generous holiday promotions, like free shipping or price matching, retailers are hoping to stand out to attract customers during their most critical time of year.
Experts predict that each consumer will spend about $935 this holiday season.
About 60-percent of consumers are expected to spoil themselves, spending on average about $140 for personal holiday items.